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Latinas In Aviation

Latinas in Aviation

The Movement:

Latinas In Aviation was a “Divine Download” that came to JJR & Fig Factor Media CEO, Jacqueline Ruiz, in 2020. Jacqueline’s unique combination of love for marketing, books, and aviation created the perfect storm for the idea of Latinas In Aviation. Jacqueline knew that Latinas made up only 2% of the aviation population and they had a story worth telling.

Through her fellow aviation connections, Jackie was able to find 22 inspirational Latinas in Aviation to co-author the first ever LIA anthology book. The authors included ranged from NASA engineers and commercial & military pilots, to those working within the industry as well, such as architects and aircraft mechanics. From then, the search for Vol. 2 authors came naturally. Due to the impact that the first volume had and in partnership with College Park Aviation Museum and Field of Firsts Foundation, another 14 aviation experts joined the LIA sisterhood as they became authors of Latinas in Aviation Vol. 2: Maryland Edition.

Now taking applications for Vol. 3 of LIA, Latinas In Aviation is proud to be an inspiration for Latinas around the world.

Since the launch of Volume 1, Latinas in Aviation has:

  • Shared the stories of over 36 authors
  • Gathered more than 4k social followers
  • Provided 2 National/International Scholarships with a total of $7,000
  • Created the Latinas in Aviation Magazine
  • Hosted 2 Global Festivals at the College Aviation Museum in College Park, MD
  • Honored by Secretary of State of Maryland with a official state citation
  • Honored with the first-ever Latinas In Aviation permanent museum exhibit at the College Park Aviation Museum

JJR Marketing and Fif Factor Media were the perfect pair to help elevate the mission of these Latinas In Aviation through publishing, marketing and public relations. Through the magic of storytelling, FFM was able to capture the stories of these ladies in the aviation industry and JJR elevated them by making sure their stories were reached around the world through the power of marketing.

FFM worked with LIA on:

  • Author management
  • Proofreading and editing
  • Publication
  • Event planning

JJR worked with LIA on:

  • Design of Book and Marketing Pieces
  • Social media
  • Web development
  • Photography
  • Promotional Products
  • Marketing initiatives
  • Scholarships

LIA is now is the largest Latina-based aviation movement in the world!

Website: LatinasinAviation.com