Branding for New Vision and Growth
The story of Jet Packaging Group (formerly Jet Printing) begins in 1998 when three printing pioneers formed a small printing and conversion business in Dickson, TN, about 40 miles outside of Nashville. They found the perfect name for their venture – JET – not only expressing the company’s ability to speed products to market, but also formed from the initials of the three founders, Jim, Eric and Tim (Eric and Tim are still helping run the company today!) The company quickly developed a national reputation for printing rollstock, printed laminations and pre-formed bags.
But their customers wanted more, and Jet wanted to deliver. They entered the packaging space with a specialization in package design and engineering and were soon known as a “go to” supplier for companies looking to package their products in flexible packaging, pouches and bags. Jet became an innovative consultant to envision, design and manufacture the perfect package for any product, especially in the food, pet food and household good industries.
As the industry changed and environmentally conscious consumers began looking for brands that reflected their value, Jet became a pioneer in recyclable and compostable packaging solutions. Today many companies seek us out specifically to design custom sustainable packaging for them.
As their engineering and design capabilities increased, Jet Printing evolved into Jet Packaging Group. Today, under the leadership of President and CEO Charlie McClary, the company offers full service design, engineering and manufacturing for flexible packaging.
Jet Packaging Group came to JJR to secure a solid brand that represents their vision of growth. JJR provided new logo concepts, stationary, website redesign, and aligned opportunities for media placements to announce the new brand on a national scale.