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Category : Public Relations

17 Jan 2017

2017: Make it Your Year to Soar the Skies

By Shirley Mott, Content Specialist   Welcome to a new year! Flipping the calendar to 2017 is a blessing to some of you; you’re ecstatic to leave 2016 behind and dig into a fresh beginning. Others, who perhaps didn’t think about goals or what they should improve on, approach the New Year with trepidation. JJR Marketing is greeting this new year with lots of excitement. A new theme, one that implies reaching new heights and growing, will guide the JJR […]

28 Oct 2016

JJR – A Team of Risk Takers

By: Jacqueline Camacho-Ruiz   We are risk-takers. Risk-taking is nothing new at JJR. A good example of this is a challenge we faced last year. Transformational Growth Partners (TGP), a high-performance coaching firm, originally came to JJR Marketing to launch its business with a new website and media relations. The owners then asked JJR to help them with a special project—a Kickstarter campaign for a book they were co-authoring with noted Top Fuel Kalitta Motorsports Crew Chief, James “Jim O.” […]

30 Aug 2016

Ten Years, Ten Lessons for a Successful Business

Recently, I proudly hosted the 10th anniversary party for my first entrepreneurial venture, JJR Marketing, and reflected upon how I built a successful business. It’s amazing to think how my humble, solopreneur venture has become a growing, well-respected firm with a thriving, dynamic team of 14 creatives and professionals that help me service a wide range of businesses and clients. I have learned so much along the journey, and I’ve always believed that if you’ve learned something, it’s important to […]

22 Jul 2016

10 Ways to Diversify Content

By Jacqueline Camacho-Ruiz. Owner & Make-It-Happen Director   More and more businesses are hearing about how important it is to diversify their content. Just what does this mean, though? Diversifying content is expanding your efforts past your current platform. For instance, if you have amazing blogs, publish them on different channels. This will help build more loyal followers and grow your brand. It is also a cost effective way to connect with current customers and attract new ones. Here, we’ve […]

17 Jul 2015

PR Stunts: Build Awareness While Making a Difference

Landing a media mention can be worth its weight in gold for most businesses. Many businesses, though, wonder how to make this happen, while others worry that their stories aren’t good enough to share with the public. However, there is always an opportunity for businesses to share valuable content that activates audiences – and one of the best ways to do this is through clever, strategic PR stunts. But what exactly is a PR stunt? A PR stunt is an […]