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Category : Ladership

20 Aug 2017

Inspiring Your Employees to Innovate

By Jackie Camacho-Ruiz   The only way to develop a successful legacy is to create a culture that can continue. Legacy is not about building a business like a machine and then being able to walk away and leave it chugging along. It is in the language and atmosphere that you build with your employees that allows your business to continue to grow and innovate in a changing world. There’s no doubt that innovation has lots of air to breathe […]

28 Jul 2017

Your Business Interactions: Make Every Touchpoint An Encounter

By: Jacqueline Camacho-Ruiz   A touch point in your business interaction is defined as any point of contact between you and your customer/contact. In other words, anything that has your company logo on it is essentially a touch point. It could be an email, newsletter, billboard, phone call, brochure, etc. In business, every single one of your touch points should be cohesive, consistent and strategic, constantly elevating your business reputation. For a personal brand, every touch point becomes even more […]