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Category : Business

17 Jul 2015

PR Stunts: Build Awareness While Making a Difference

Landing a media mention can be worth its weight in gold for most businesses. Many businesses, though, wonder how to make this happen, while others worry that their stories aren’t good enough to share with the public. However, there is always an opportunity for businesses to share valuable content that activates audiences – and one of the best ways to do this is through clever, strategic PR stunts. But what exactly is a PR stunt? A PR stunt is an […]

24 Jun 2015

Journaling: The Secret Art of Achieving your Dreams

Before you start reading this entry, ask yourself the following questions: Have you ever wondered… …what it takes to make things happen in your life? …what is one of the most powerful tools to make your dreams a reality? …why some people achieve incredible success while others don’t, despite their hard work? …why it is so hard to bring the physical manifestation of your desires to life? For many years, I have used journaling as a way to manifest my […]

01 Jun 2015

5 Servant Leadership Traits – Use Them to Transform your Organization

Since Robert K. Greenleaf in “The Servant as Leader” coined “servant leadership”, an essay first published in 1970, it is generally accepted that being a servant first is the foundation of servant leadership. But what does this mean and can it possibly move your organization from good to great? At JJR Marketing, we like to keep our definition simple: Servant leadership is the act of serving others with pure intentions. Look out for other people and don’t expect anything in […]

25 Mar 2015

How to Choose a Non-Profit Partner

A relationship with a non-profit organization will create successful benefits for both parties involved if the non-profit partner is chosen carefully. There are six different steps to finding the right non-profit for an incredible relationship. Those six steps are as follows: Define, Research, Reach out, Activate, Execute, and Measure. DEFINE: The first step is to define the relationship and what that entails. Define the type of influence the non-profit has on the community, the type of non-profit that would make […]

01 Mar 2015

Creating an Amazing Team – it’s a Matter of Trust

What do you need for a team that works well together and keeps your organization running like a well-tuned machine? In the quest to answer this question, we turned to the amazing team we have here at JJR Marketing. While each team member had their own insights, there was one recurring theme in all of the answers. Everyone mentioned trust as being one of the main ingredients to success. “I know my co-workers have my back and they know I […]

25 Jan 2015

The Lagniappe Effect

A lagniappe is a small gift given to a customer by a merchant, something given out of good will as a way of saying thank you or expressing gratitude and generosity. This is a Creole word that dates back to 1844 New Orleans. The custom of giving a “little extra” is still widely practiced in Louisiana – and at JJR! Giving a lagniappe, or added value, is something that JJR does routinely, for all our clients. It goes above and […]

01 Jan 2015

Map It, Plan It, Execute It! – Your Marketing Strategy

So there you are, ready to create a completely amazing marketing strategy. Only you find yourself sitting at the desk with a blank sheet of paper or empty computer document in front of you. Sure, you have plenty of ideas for this strategy – but where do you start? Fear not, there is a solution to your dilemma. To begin with, know the underlying principles of a marketing campaign. These principles are: Target audience(s) Key message(s) Delivery vehicle(s) These points […]