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Category : Business

24 May 2017

5 Corporate Assets That Establish A Strong Brand Identity

By Karen Dix, Senior Content Specialist   If you asked a cowboy in the old west to show you his brand, he’d point to the seared flesh of one of his cows. “That’s my brand,” he’d say. “That cow is mine.” Nowadays, the word “brand” is used quite broadly and can mean many different things to today’s consumer and/or business owner. But it still has something in common with those metal irons—it marks what is someone else’s. What’s a Strong […]

24 Apr 2017

Lessons of Leadership

By Ashley Mayer, Lead Mission Manager   Leadership can be defined in various ways depending on whom you talk to. To me, leadership is something that I had to grow into and learn to embrace. Once I began to see the impact I could have on others through example, I began to embrace leadership. When I was in college, I was part of the track and cross-country teams, and an outstanding coach led both teams. He taught me what it […]

27 Mar 2017

4 Reasons Intellectual Curiosity is Important in Marketing

By Jacqueline Camacho-Ruiz   If you are always wondering “why is that…?” or “what if…?”, you may be in possession of a great amount of Intellectual curiosity! Intellectual curiosity is the desire to pursue, enjoy, and engage in learning opportunities and is beginning to replace the IQ as the measure of a person’s general potential. In school, students are many times pigeonholed as “gifted” or “remedial” based on standardized test scores without any regard to their intellectual curiosity. Yet research […]

23 Feb 2017

The Art of Creating Strategic Alliances

By Jacqueline Camacho-Ruiz   It was a beautiful night in my hometown in Mexico. I was playing with my friends in the town plaza. Little did I know that my joyful play was about to be erupted by one of the most difficult times I have experienced. “Your house is on fire Jackie, your house is on fire”- people yelled in the center of town. At first, I thought it was a joke. Then, it started to sink it. My […]

17 Jan 2017

2017: Make it Your Year to Soar the Skies

By Shirley Mott, Content Specialist   Welcome to a new year! Flipping the calendar to 2017 is a blessing to some of you; you’re ecstatic to leave 2016 behind and dig into a fresh beginning. Others, who perhaps didn’t think about goals or what they should improve on, approach the New Year with trepidation. JJR Marketing is greeting this new year with lots of excitement. A new theme, one that implies reaching new heights and growing, will guide the JJR […]

20 Dec 2016

Audrey Treadwell – My JJR Shadowing Experience

Of all the work that I have done at JJR, I can honestly say that I enjoyed my shadow day with Jackie the most because of the insight that it gave me into real-world marketing and the professional experience that I gained from just a few hours. The client meeting at The LaCava Center was extremely insightful in that it allowed me to meet face to face with a client for the first time ever and see the way that […]

20 Dec 2016

5 Tips for Effective Planning

By Ashley Mayer, Lead Mission Manager   Effective planning is a key ingredient for success. The dreams and goals that each of us has cannot be achieved if not for proper planning. That book you have been wanting to write, the vacation you are anticipating to take, the business plan you have been dreaming of implementing, these all take careful and strategic planning to make a reality. With the New Year just around the corner, now is the perfect time […]

21 Nov 2016

Business Success Begins with Collaboration

By: Elizabeth Sobiski   Just what is collaboration? Merriam-Webster defines collaboration as “to work jointly with others or together, especially in an intellectual endeavor.” For businesses, this is an essential brick in the path to success. A team that works well together produces amazing results and often exceeds expectations. Here are four tips for improving collaboration efforts: Clearly define goals. Team members need to understand what role they are playing and how that role is critical to the overall success […]

28 Oct 2016

JJR – A Team of Risk Takers

By: Jacqueline Camacho-Ruiz   We are risk-takers. Risk-taking is nothing new at JJR. A good example of this is a challenge we faced last year. Transformational Growth Partners (TGP), a high-performance coaching firm, originally came to JJR Marketing to launch its business with a new website and media relations. The owners then asked JJR to help them with a special project—a Kickstarter campaign for a book they were co-authoring with noted Top Fuel Kalitta Motorsports Crew Chief, James “Jim O.” […]

29 Sep 2016

The 20 Seconds of INSANE Courage that Changed My Life

By: Claudia Martinez, Marketing Coordinator   Looking back to December 2015, I would never have imagined where “20 Seconds of INSANE courage” would take me. December 2015 through May 2016 was perhaps one of the most difficult times of my life. In December of 2015, I graduated with a B.S. in Marketing from the University of Illinois at Chicago. Everything seemed perfect then. I had already received experience at internships with Telemundo Chicago, The Resurrection Project, Akira Chicago and even […]