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Category : Business

19 Sep 2017

How to Increase Your Value to Others

By Jackie Camacho-Ruiz   Every morning, I wake up hoping that I will help at least one person that day; that I may be of value to others. I head to work and spend most of my time interacting with people—family, new and current clients, team members, strategic partners and members of the media. Everybody is trying to get something done, and everyone believes that what they are doing is important. But how do we bring the very best of […]

20 Aug 2017

Inspiring Your Employees to Innovate

By Jackie Camacho-Ruiz   The only way to develop a successful legacy is to create a culture that can continue. Legacy is not about building a business like a machine and then being able to walk away and leave it chugging along. It is in the language and atmosphere that you build with your employees that allows your business to continue to grow and innovate in a changing world. There’s no doubt that innovation has lots of air to breathe […]

28 Jul 2017

Your Business Interactions: Make Every Touchpoint An Encounter

By: Jacqueline Camacho-Ruiz   A touch point in your business interaction is defined as any point of contact between you and your customer/contact. In other words, anything that has your company logo on it is essentially a touch point. It could be an email, newsletter, billboard, phone call, brochure, etc. In business, every single one of your touch points should be cohesive, consistent and strategic, constantly elevating your business reputation. For a personal brand, every touch point becomes even more […]

28 Jun 2017

How to Make it Happen…Everyday!

From running my business, to addressing a national audience, to writing my next book, to helping my kids with homework, to piloting a flight cross country, I wake up every day with a goal to “make it happen” for my clients, friends, loved ones…and myself! I don’t know about you, but I get a tingly feeling of self-satisfaction when I check something off a list or achieve the day’s goal by 10 a.m. My business card states that I am […]

24 May 2017

5 Corporate Assets That Establish A Strong Brand Identity

By Karen Dix, Senior Content Specialist   If you asked a cowboy in the old west to show you his brand, he’d point to the seared flesh of one of his cows. “That’s my brand,” he’d say. “That cow is mine.” Nowadays, the word “brand” is used quite broadly and can mean many different things to today’s consumer and/or business owner. But it still has something in common with those metal irons—it marks what is someone else’s. What’s a Strong […]

24 Apr 2017

Lessons of Leadership

By Ashley Mayer, Lead Mission Manager   Leadership can be defined in various ways depending on whom you talk to. To me, leadership is something that I had to grow into and learn to embrace. Once I began to see the impact I could have on others through example, I began to embrace leadership. When I was in college, I was part of the track and cross-country teams, and an outstanding coach led both teams. He taught me what it […]

27 Mar 2017

4 Reasons Intellectual Curiosity is Important in Marketing

By Jacqueline Camacho-Ruiz   If you are always wondering “why is that…?” or “what if…?”, you may be in possession of a great amount of Intellectual curiosity! Intellectual curiosity is the desire to pursue, enjoy, and engage in learning opportunities and is beginning to replace the IQ as the measure of a person’s general potential. In school, students are many times pigeonholed as “gifted” or “remedial” based on standardized test scores without any regard to their intellectual curiosity. Yet research […]

23 Feb 2017

The Art of Creating Strategic Alliances

By Jacqueline Camacho-Ruiz   It was a beautiful night in my hometown in Mexico. I was playing with my friends in the town plaza. Little did I know that my joyful play was about to be erupted by one of the most difficult times I have experienced. “Your house is on fire Jackie, your house is on fire”- people yelled in the center of town. At first, I thought it was a joke. Then, it started to sink it. My […]

17 Jan 2017

2017: Make it Your Year to Soar the Skies

By Shirley Mott, Content Specialist   Welcome to a new year! Flipping the calendar to 2017 is a blessing to some of you; you’re ecstatic to leave 2016 behind and dig into a fresh beginning. Others, who perhaps didn’t think about goals or what they should improve on, approach the New Year with trepidation. JJR Marketing is greeting this new year with lots of excitement. A new theme, one that implies reaching new heights and growing, will guide the JJR […]

20 Dec 2016

Audrey Treadwell – My JJR Shadowing Experience

Of all the work that I have done at JJR, I can honestly say that I enjoyed my shadow day with Jackie the most because of the insight that it gave me into real-world marketing and the professional experience that I gained from just a few hours. The client meeting at The LaCava Center was extremely insightful in that it allowed me to meet face to face with a client for the first time ever and see the way that […]